Position title
Marketing Media Analyst
Description
This role serves as the primary media analyst for the marketing team, providing accurate and actionable insight into the effectiveness and performance of marketing activities.
Responsibilities
- Work with agency partners and internal teams to combine media measurement data, analytics, first-, second- and third-party sources to provide accurate and actionable insights into the effectiveness and performance of your marketing efforts.
- You need to create a data-driven marketing model. Predictive analytics is particularly focused on identifying and prioritizing immediate marketing opportunities and influencing marketing budget allocations.
- Monitor and continuously improve offline and online signals to improve sophistication and audience optimization strategy. This includes integrating best practices across all media buying platforms, server-side and user-side matching solutions, CRM integration and offline data integration.
- Organize and visualize real-time data in a meaningful way that benefits all stakeholders. Marketing managers can gain and learn data-driven insights about their campaigns. Executives and senior managers can also use data to tell the stories of various marketing activities.
- We will work closely with the communications audit team to ensure that appropriate measures are taken to assess guest communications standards.
qualification.
Qualifications
- Bachelor degree required
- Experience in Marketing or Data analysis for at least 3-5 years
- Analyst proficiency is required in all major platforms where media is delivered and performance measured (Google Marketing Platform and Adobe Marketing Suite), Facebook, and other social networks, etc.
- You must have a good knowledge of all data retrieval, analysis, and visualization tools required for this role such as Google BigQuery, marketing apps, etc.
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